Digital Business & Management

Course description

Digitization is a major trend in the modern, global economy. Much change is necessary in companies with existing business models, new career opportunities are currently generated in start-ups, small to medium-sized marketing agencies as well as in multinational corporations (don’t understand this whole sentence). As a Business Specialist in the digital field, you will work on changing strategies, marketing, customer relationships, and you will assist in the development of new business models. It will be your responsibility in the future to align old models to the new digital realities. Based on the demands of the real world, we prepare you to join the increasingly challenging global job markets and our progressive teaching concepts combine individual and group projects on a theoretical as well as empirical level so that as graduates, you are ready to directly enter the practical world. With a strong focus on professional needs, each course offers you skills and knowledge linked to your desired field of expertise and with a friendly, inclusive, and personal environment, you benefit from our directly responses to your individual necessities. The Bachelor program in Business Administration is taught fully in English.